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Studio Black

Black page, white capitals the height of the screen, and nothing else.

This style

$9$19

Launch offer · Launch pricing ends Sunday

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The idea

A creative agency's showreel set in type alone. Condensed white capitals fill the viewport edge to edge, a single acid-lime dot marks the cursor, and everything inverts on hover. No photographs, no decoration — just scale, rhythm and nerve.

Studio Black is a type-only dark system for people who want to look fearless. It borrows from Swiss and Dutch poster design of the 1960s, the kinetic title sequences of the 1990s and the stripped-back portfolio sites of independent studios: pure black, pure white, and condensed capitals set so large they become architecture. There is no photography and no ornament beyond index numbers; scale, cropping and timing do all the work. A single acid-lime accent behaves like a cursor. It should feel confident, loud and unsentimental.

Principles

  • Type is the image — set headlines at 160px or more and let them crop.
  • Stay pure black and white; lime is a pointer, not a palette.
  • Number everything: 01, 02, 03 in mono.
  • Invert on hover instead of adding effects.
  • Cut copy to the bone — short sentences, no adjectives that do no work.

Motion

Each line of the giant headline is wiped up from behind a mask with a hard expo ease; any card or link inverts instantly to white-on-black-reversed on hover, and a client marquee runs at 80px tall between sections.

Do & don't

Do

  • ✓ Let the headline crop off the right edge on purpose.
  • ✓ Use mono index numbers on every section.
  • ✓ Invert entire cards on hover.

Don't

  • ✕ Don't add photography to the hero.
  • ✕ Don't use gradients, shadows or glass.
  • ✕ Don't use lime for text blocks.

+ 3 more of each, and component rules, in the full DESIGN.md.

What's in the DESIGN.md

  1. 01Overview & principles
  2. 02Colors (tokens + proportions)
  3. 03Typography (families + 12-role scale)
  4. 04Layout & spacing scale
  5. 05Elevation & depth
  6. 06Shapes & radii
  7. 07Motion (easing, durations, signature)
  8. 08Imagery + generation prompt
  9. 09Components (button, card, nav, input, badge)
  10. 10Do's and don'ts
  11. 11Responsive behaviour
  12. 12Iteration guide + agent checklist

Plus theme.css (Tailwind v4 @theme), tokens.json (W3C) and the preview page source — 360 lines of DESIGN.md in total.

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