Concrete Poster

Concrete Poster is the International Typographic poster pushed into brutalist territory. It references 1960s exhibition posters, the raw béton of post-war civic architecture and wheat-pasted gig bills: one enormous grotesk headline set uppercase at -0.055em that crops against the viewport, a concrete-grey field with fine grain, and black as the only real colour. Signal orange appears once, like a site marker spray-painted on a slab. Photography is grayscale, architectural, shot from below with hard sun. The page should feel monumental, cold and certain.

Principles

• The headline is the building: set it so big that one word fills a line.
• Crop type against the edges; letters may touch or bleed past the frame.
• Black, concrete grey and one orange mark. Nothing else.
• Number everything — sections, buildings, days — in mono.
• Photographs are grayscale and architectural, never decorative.

Motion

Each headline line is unmasked bottom-to-top like a poster being pasted up, 120ms apart. Hovered links and rows invert to concrete-on-black instantly, with no fade.

Do & don't