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Folio Press

A literary publisher's catalogue: Garamond, small caps, cream paper and a printer's red.

This style

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The idea

The colophon page of a well-made hardback, extended into a website. Garamond set at book sizes with proper small caps and old-style figures, a centred classical layout, and a single printer's red for rubrics. It reads like a book because it was designed like one.

Folio Press is book typography carried onto the web without compromise. It follows the conventions of fine private-press printing — a classical Garamond in a single family for display and text, true small caps, old-style figures, centred title pages and a printer's red reserved for rubrics. The measure is narrow, the leading generous and the margins wide, so long text is comfortable to read. It should feel like holding a well-made book in good light.

Principles

  • One typeface, used well: size, italic and small caps make all the hierarchy.
  • Set text at book sizes — 19px with 1.6 leading, 60–66 characters per line.
  • Red is a rubric: section numbers, initials, a single mark.
  • Centre title material; left-align reading text.
  • Use old-style figures and lowercase roman numerals for lists.

Motion

Text fades in a paragraph at a time, as if pages are being turned slowly. Links grow a thin red rule beneath them on hover; there is no other motion.

Do & don't

Do

  • ✓ Enable old-style figures and true small caps via OpenType features.
  • ✓ Hang lowercase roman numerals in the left margin.
  • ✓ Use a drop initial in red on the first paragraph of long text.

Don't

  • ✕ Don't add a second typeface.
  • ✕ Don't fake small caps by shrinking capitals.
  • ✕ Don't set body text below 18px.

+ 3 more of each, and component rules, in the full DESIGN.md.

What's in the DESIGN.md

  1. 01Overview & principles
  2. 02Colors (tokens + proportions)
  3. 03Typography (families + 12-role scale)
  4. 04Layout & spacing scale
  5. 05Elevation & depth
  6. 06Shapes & radii
  7. 07Motion (easing, durations, signature)
  8. 08Imagery + generation prompt
  9. 09Components (button, card, nav, input, badge)
  10. 10Do's and don'ts
  11. 11Responsive behaviour
  12. 12Iteration guide + agent checklist

Plus theme.css (Tailwind v4 @theme), tokens.json (W3C) and the preview page source — 363 lines of DESIGN.md in total.